Worcester is still the slogan king

Posted by Jeremy Shulkin

Last night on the NBC show “Parks and Recreation” Amy Poehler’s character reads off a list of slogans for the show’s setting of Pawnee, Indiana.

Two things came to mind: 1) Worcester has more and 2) one of Pawnee’s is very similar to one of Worcester’s. See if you can figure out which one it is!

A list of Worcester’s slogans (taken from a previous Daily Worcesteria post):

“The Heart of the Commonwealth” has been named the “City that Reads,” the “City on the Move,” although some prefer us to be “Moving in the Right Direction.” And we’ve been implored to “Choose Worcester,” the city with “No place for hate” because it’s the “Right Place. Right Time.”

And those are just a few of the official ones, to say nothing of Wormtown/War-town’s alt-monikers, including “City that Breeds,” “City that Bleeds,” and “Paris of the 80′s.”

Recently, “Worcester: Who Knew?” was added to the list. Also, the  unveiling of Central Massachusetts’ “So Much, So Close” came out in 2008. There’s also this very unofficial one, posted on Pie and Coffee.

Compare those to Pawnee’s:

-Pawnee, the Paris of America.
-Pawnee, the Akron of southwest Indiana.
-Pawnee, welcome, German soldiers.
-Pawnee, the factory fire capital of America.
-Pawnee, welcome, Vietnamese soldiers.
-Pawnee, engage with Zorp. (“For a brief time in the ’70s, our town was taken over by a cult,” Knope explains)
-Pawnee, Zorp is dead. Long live Zorp.
-Pawnee, it’s safe to be here now.
-Pawnee, birthplace of Julia Roberts. (“That was a lie, she sued and so we had to change it.”)
-Pawnee, home of the world-famous Julia Roberts lawsuit.
-Pawnee, welcome, Taliban soldiers.
-Pawnee, first in friendship, fourth in obesity.

That’s right, a sit-com making a joke out of sloganeering couldn’t even out-slogan Worcester. The score: Worcester 13, Pawnee 12. And that’s not even a final tally as I’m sure you all can tip the numbers even further in Worcester’s favor in the comments section.

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8 Comments

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8 responses to “Worcester is still the slogan king

  1. zed

    Worcester, where good ideas go to die.

  2. Frenchy

    paris of the eighties

  3. Liberal

    Worcester, looks best in a rear view mirror.

  4. zed

    Wustah, huh
    What is it good for
    Absolutely nothing
    (apologies to Edwin Starr)

  5. Bozo the Blogger

    How about, Bozo’s Big Top Circus, home of the 11 incarnations of Bozo the Clown.
    Sorry Frank Avruch, but it’s true.

  6. Pingback: More Slogans « Nicole, Worcester

  7. We have so many slogans because we’ve had no foundational marketing strategy… ever. I sort of like the institutional arrangement of the city council, mayor, and city manager, but that setup is one of the chief reasons that we can’t have any sort of city-wide slogan. The Heart of the Commonwealth is probably the most well known, but only because of the street signs.

  8. Worcester: Our Testing Standards are Lower!

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