Duncan Arsenault just posted a call out of (YET ANOTHER) new slogan, “Central Massachusetts: So much, so close.”
“For many people living in Worcester it is a constant feeling of things being just out of reach. We were ’so close’ to having Scorsese film a movie here, we were ’so close’ to having a airport, so close to having a long list of things most of us want.
Maybe I am over thinking it, but there is a trend that I see in Worcester of some really bad marketing and poorly conceived slogans.”
We couldn’t agree more with Duncan.
“The Heart of the Commonwealth” has been named the “City that Reads,” the “City on the Move,” although some prefer us to be “Moving in the Right Direction.” And we’ve been implored to “Choose Worcester,” the city with “No place for hate” because it’s the “Right Place. Right Time.”
And those are just a few of the official ones, to say nothing of Wormtown/War-town’s alt-monikers, including “City that Breeds,” “City that Bleeds,” and “Paris of the 80’s.”
Hell, we’re coming up with better slogans with this auto-generator. Our favorites so far: “Did somebody say Worcester?” and “Fill it to the Rim with Worcester.”
We think it’s time for a stop to this nonsense. And so, in conjunction with Worcesterite.com, we declare next Thursday, May 29 to be “A DAY OF NO SLOGANS!”
You have a favorite failed moniker? Tell us in the comments section.
And yes, there will be a Celebration of No Slogans next week. We hope you’ll join us.
10 Comments
May 21, 2008 at 5:19 pm
Worcester just is.
May 22, 2008 at 8:09 am
It’s the only city with a brand new airport- with no planes; a brand new train station- with no trains; and a newly renovated mall- with no stores! Only in Worcester!
May 22, 2008 at 9:00 am
I moved to Worcester County but I dont tell anyone. I wont even read their paper. The city itself is by far without any soul. One big mess without culture and city life. New slogan should be:
“I love where I live but NOT worcester”.
May 22, 2008 at 9:20 am
I’m stealing Colin’s line to say this, but if we’re the “Heart of the Commonwealth” and Massachusetts is the “Spirit of America,” doesn’t that make us the “Heart of the Spirit of America”?
May 22, 2008 at 12:04 pm
There’s definitely going to be some sort of celebration next Thursday. Stay tuned!
May 22, 2008 at 2:41 pm
Don’t forget about Jordan Levy’s :
“Worcester…We’re Workin’ On It!”
May 22, 2008 at 6:30 pm
Levy is a dink
May 23, 2008 at 10:02 am
A one word slogan can sum it up
“Almost”
May 27, 2008 at 3:40 pm
“Worcester. Pronounced like the sauce. But the sauce is not from here. Sorry.”
May 15, 2009 at 4:01 pm
[...] almost exactly at this time, tired of the ongoing dependence on pithy slogans, Worcesterite and Daily Worcesteria declared a ‘No Slogan [...]