April 28, 2008...5:25 pm
Telegram’s circular decline
The latest newspaper circulation numbers are in and - stop us if you’ve heard this one - it doesn’t look pretty.
The Telegram & Gazette continued to struggle, posting about a 4% drop in daily circulation from last year to this year’s 81,437 daily average. And that includes a change in methodology from last year, when the average included Saturday, a notorious slow day for papers. This year’s data is a Monday-Friday average.
But it is Sundays that have been particularly bad for Franklin Street. Sunday circulation is down 6.2% from last year, to 96,553, following a 5.9% drop last year.
The T&G is hardly alone. Of the top 25 papers nationwide, only two - USA Today, and the Wall Street Journal experienced a daily average increase. And the Boston Globe was the worst performing of the top papers, falling 8.34% over the past year.
2 Comments
April 28, 2008 at 8:28 pm
[...] Telegram and Gazette daily circulation was 84,754 at this time last year. Worcester Magazine reports it’s now 81,437, a drop of about [...]
May 2, 2008 at 11:27 am
[...] wouldn’t know it from reading the Telegram & Gazette, but, as at other papers, their circulation is still dropping. The news could be worse. Mike notes a goofy headline. (Brendan mentions the 2-headed kitten in [...]
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